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Research Capabilities
CyberTarget's custom market research capabilities allow clients to gain strategic advantages over their competition by specifically targeting audiences consisting of their competitors' consumers. Researchers have the ability to access both current customers of other brands and potential consumers in order to gain an in-depth understanding of the marketplace and the opportunities awaiting exploitation.
Some specific examples of the research that CyberTarget can provide:
Data mining of Internet behavioral data answering questions such as:
- How do people travel through the Internet?
- What Web sites do users visit and where do they navigate within these sites?
- How much time do users spend in the different areas of your competition's Web site?
- Where do users navigate from and where do they go afterward?
- Which Web sites share the same users?
- What Web sites are the most popular among users and in specific industries?
- What is the demographic make-up of users at specific locations within Web sites?
Survey capabilities:
- Questionnaires are developed and supported using only the latest in Web surveying technologies that allow for capabilities such as dynamic branching, multimedia support, complex quota management and piping.
- Invitations to participate in surveys can be targeted to specific urls or navigation.
- Geographic targeting that allows for questionnaires to be associated with the specific areas of the country for which the research is intended.
Competitive evaluations:
- What do people who use Web sites in your space think of your site versus others in the same space? CyberTarget can sample both your users and those of your competition.
- How loyal are the users of your site and the users of other sites? What would it take to make them loyal to your site?
- How well is your marketing campaign reaching your customers and those of your competition?
- Are visitors to your competition's Web site aware of your site and have they ever visited your site?
The Advantages
The unique relationship between United Online and CyberTarget brings several strategic advantages to market research that is unavailable from any other firm.
- Through United Online, CyberTarget has a preexisting relationship with more than five million panelists. The combination of the panel's size and our targeting capabilities allows research on very low incidence groups.
- CyberTarget is built on patented zCAST™ technology that allows advertisers, marketers, researchers and others to obtain a much deeper understanding of how their customers, and their competitors' customers, behave on the Internet.
- CyberTarget is positioned to provide its clients with a wealth of aggregated, non-personal data regarding Internet usage and consumers' preferences, while giving NetZero and Juno users the opportunity to voice their opinions regarding products and services that are relevant to them.
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