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CyberTarget is a new division formed by United Online to bring market research to the Internet. CyberTarget is structured to conduct online market research of a size and scope that has been difficult to achieve in the offline environment. CyberTarget will give the industry a much deeper understanding of how people are using the Internet than is currently available through traditional Internet rating companies.
The goal of CyberTarget is to provide advertisers, marketers, and other market research firms a wealth of aggregated, non-personal data regarding Internet usage and consumers' preferences, while giving NetZero users the opportunity to voice their opinions regarding products and services that are relevant to them.
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