Rusty Taragan is Executive Vice President of Operations for United Online, Inc. and General Manager for CyberTarget. He is responsible for managing United Online's online marketing research business, as well as directing all internal research functions. In addition, Mr. Taragan has responsibility for UOL's Customer Relationship Management department and web search partnership. Prior to joining United Online, Mr. Taragan spent 21 years at Nielsen Media Research holding various management positions, including Executive Vice President of Marketing and General Manager of Local Services. His responsibilities included all aspects of producing the famous Nielsen TV rating in all television markets across the country. Mr. Taragan also established the Nielsen Sports Marketing Service, which extended the Nielsen's service reach to all major sports leagues in the United States. Mr. Taragan is a graduate of Colgate University with a B.A. in Economics.
Audra Lifka is the Director of CyberTarget. Ms. Lifka is responsible for new business development, new product design and acts as the main client liaison. Prior to joining CyberTarget, she completed all coursework for the social psychology Ph.D. graduate program at the University of Florida where she was a Grinter Fellow. She has taught many college courses in research methodologies, statistics, and psychology and has published her research in peer-review journals. Before attending the University of Florida, she earned a Master's degree in Experimental Psychology from Western Illinois University. Ms. Lifka originally joined CyberTarget as a Data Analyst where she enjoyed applying her research skills to the attitudinal and behavioral data from the CyberTarget clickstream and survey panel for use by both internal and external clients.
Garrett Arnett is the Director of Data/Analytics Management for United Online. He is responsible for developing actionable business intelligence from United Online's 11+ terabyte internal data warehouse. Mr. Arnett joined the CyberTarget team in 2002 as a Data Analyst. In his current role, Mr. Arnett oversees the team responsible for the creation of user behavioral reports for external and internal clients. Mr. Arnett received a BS/BA majoring in Management Information Systems and Accounting from the University of Arizona.
Mary Rahmel is Director of Operations for United Online. Ms. Rahmel currently manages UOL's multi-million dollar web search and CyberTarget data partnerships as well as related initiatives. In previous roles at the company, she worked within the Media Operations and Business Development groups managing online marketing campaigns. Prior to United Online, Ms. Rahmel worked for The Walt Disney Company in Strategic Planning where she produced business plans, analysis, and budgets for the technology division. Ms. Rahmel is a graduate of the University of Nebraska where she earned her B.A. in Finance.
Angela Tsai is Manager of CyberTarget Operations. Ms.Tsai performs market research and analysis on behalf of CyberTarget's clients. Prior to joining United Online, Ms. Tsai spent 3 years at Robert Morris College in Chicago, IL as a Business Systems Analyst. As a member of their Information Systems Department, she aided the management team and end users in their decision-making abilities by developing and analyzing critical data. She graduated from the University of Illinois at Urbana-Champaign where she received a B.S. in Management Information Systems.
Patricia Wilbert is the Executive Assistant to Rusty Taragan. Ms. Wilbert is also responsible for all administrative functions for the CyberTarget team. Prior to joining United Online, she spent six years as a legal executive assistant in the entertainment industry, first with the Motion Picture Association of America and, second, at Carsey-Werner Productions. Ms. Wilbert studied Business Administration and Finance at California State University, Long Beach. She is a certified Legal Secretary.
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