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Using these unique advantages, CyberTarget will offer research in the following areas:
Data mining of Internet behavioral data answering questions such as:
- How do people travel through the Internet?
- What Web sites do they visit and where do they go in these sites?
- For specific Web sites, where does their traffic come from and where does it go?
- What Web sites share the same users?
- What Web sites are the most popular in individual markets?
Traditional marketing research:
- Broadbased questionnaires sent to a broadbased panel of users (responses can be cross-tabbed to Internet usage).
- Questionnaires sent to individuals with specific Internet usage patterns.
- Geographically specific samples, with large enough samples to easily get down to local markets.
Competitive Web site evaluations:
- Are you interested in developing a new Web site and want to "talk" to people who have used your potential competitor's site? CyberTarget can easily target these people and deliver a customized questionnaire that will help you to design your new site.
- What do people who use Web sites in your space think of your site versus others in the same space? Once again, we can target people who have visited those sites and send them a customized questionnaire so that you can see how you rate from their perspective.
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| For additional product and services information, please contact us. |
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